Gibson Generation Group (Gibson G3)

The Gibson Generation Group, or Gibson G3, is Gibson’s two-year mentoring program for new generations of guitar players. Gibson G3 members are endorsed by Gibson Brands and showcased across Gibson’s channels, reaching hundreds of millions of viewers globally. They receive one-on-one mentoring from our Entertainment Relations team, and the opportunity to participate and perform at Gibson Experiences and Events. Gibson G3 members can preview new product before it is released, create content with Gibson TV, and much more.

Toby Lee (Program Mentor)

To support and develop the Gibson Generation Class of 2023, Gibson has enlisted the talents and experience of Toby Lee to serve as Program Mentor. Since the age of ten, Toby has been a Gibson artist and has shared the stage with a host of stars, including Buddy Guy, Billy Gibbons, Peter Frampton, Slash, Lukas Nelson, and Kenny Wayne Shepherd. He has also appeared alongside his hero, Joe Bonamassa, at the Royal Albert Hall. As Program Mentor, Toby will provide career guidance and mentorship to G3 members.